So that data - the data that Facebook provided to every app at this time included users' names, their profile pictures, their genders, a list of their friends and anything else that they might have shared publicly. SIMON: And what kind of data did you get?īOGOST: So back in this era, Facebook handed off a lot of data by default, whether or not I asked for it or whether or not I made use of it. But the impetus for the app were these social games that were very popular around this time - 2009, 2010 on Facebook - games like like "FarmVille." And that's really where the cow idea came from. Thanks so much for being with us.īOGOST: (Laughter) It's surprisingly delightful to click on a picture of a cute cow. Bogost is a contributing editor at The Atlantic - still has that information today. The app harvested troves of data about users. In 2010, Ian Bogost created an app called "Cow Clicker" - you clicked on cows. The revelations that Cambridge Analytica paid for data scraped from millions of users surprised many people - not our next guest.
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